We help you sell more
land, townhomes and apartments,
without feeling lost in your sales
and marketing.

Attract qualified leads

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Accelerate pre-sales

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Increase ROI

Is your marketing and sales strategy costing you money?

Inefficient marketing isn’t just a minor setback for property developers; it’s a financial black hole. Dumping funds into campaigns that don’t convert is a quick way to drain your resources. You need a team that can pinpoint what works and nix what doesn’t, ensuring your budget is put to good use.

Urbanity Exclusive Offer Over $24,000* in value!

Choose Stone Projects to sell your project and we will include iCreate lead generation of Meta ads. That’s how much trust we have in our performance marketing!

*Conditions apply
iCreate Agency Helping the top developers in Australia

We combine off-the-plan real estate sales expertise and innovative performance marketing.

We have the kind of depth you’d expect from a digital agency, the breadth you’d rely on from a media consultancy, the creativity you’d depend on from a design agency and the relentless client nurturing you’d need to close sales from a sales team. 

Our role is to help property developers reach their prospects, sell homes and increase their return on investment. Because we don’t need to tell you how much work you’ve put in to get to this stage, so don’t waste the effort now. You’re so close. We can help.

Strategy, naming, messaging

The iCreate team creates unique brand identities and compelling narratives that distinguish your property development in the marketplace and captivate and engage prospective buyers.

Effectively communicate your development’s value and attract potential buyers with our cohesive branding, professional brochures and eye-catching signage.

We find high-quality photographers to capture the essence of the local area to avoid clichéd stock images and create a genuine connection with your audience. For your video, we conduct thorough research and storyboard creation to ensure a seamless shoot. We coordinate video and still photography on the same day, maximising efficiency and budget.

 

We craft engaging websites and lead capture pages that drive traffic, generate leads and convert visitors into buyers

Our sales displays and digital interactive presentations empower potential buyers by providing a comprehensive and engaging platform that showcases your development’s features and benefits, as well as how your project fulfils their needs, wants and dreams

AI sales presentations allow potential buyers to watch whenever they choose, providing a flexible alternative to traditional sales office visits.

Streamline your sales process, manage customer relationships and enhance communication with prospective buyers.

We create and manage your Meta ad campaigns to ensure your development reaches the right audience on platforms like Facebook and Instagram, maximising your online presence. We analyse the data daily so we can fine-tune your campaign for optimal performance.

Optimised Google ad campaigns drive targeted traffic to your website, increasing visibility and generating high-quality leads for your project.

We manage your listings on major property sites like Realestate.com.au, Domain.com.au, Urban, Apartments and Developments, Open Lot and more, ensuring maximum exposure and engagement.

Our email marketing strategies keep your prospects informed and engaged, driving interest and nurturing leads through tailored, compelling content.

Leverage Instagram’s organic reach to build your brand, engage with your audience and showcase your property development through visually appealing posts and stories. From copy to design — we do it all in-house.

Encourage potential buyers to express their interest as early as possible with our Expression of Interest (EOI) forms. These allow us to gauge demand and refine our sales approach.

Jason guides clients through the settlement process, ensuring all paperwork, legalities and financial aspects are handled efficiently.

Results achieved by ICreate Agency

What our clients think

Get ahead with targeted strategies

Imagine effortlessly hitting the 50-80% pre-sale milestone before a single brick is laid. With a strategic approach that nurtures buyers at every stage, your projects are in high demand. This not only accelerates your sales cycle but also instils investor confidence, setting the stage for a faster, more profitable project launch.

A formidable partnership in Project Marketing

We know how tough it is to sell homes before they’re built, and we’re here to make the process smooth and successful for you. With over 85 years of combined property development marketing experience and successful project sales, we are trusted leaders in off-the-plan residential marketing.

Stone Real Estate was listed in the Top 100 Fastest Growing Businesses in Australia (Australian Financial Review, 2022)

Jason Good

STONE PROJECT SALES AND MARKETING DIRECTOR

With over 30 years of sales experience, Jason stands as a testament to dedication and expertise. 

As a top salesman on the Gold Coast, he has demonstrated formidable prowess in negotiating sales. Working as an off-the-plan specialist and lead agent on many of the Gold Coast’s recent beachfront developments. His unparalleled track record speaks volumes about his commitment and capability in the industry.

“We stand by the principle that every property developer deserves clarity and confidence throughout their project’s lifecycle. We empathise with the complexity of your journey, which is why we’ve honed our expertise to offer you a clear path forward.”

Sonia Jeffrey

Creative Director / Founder

At the helm of iCreate Agency for over 15 years, Sonia leads a team of 10 skilled designers and web developers. With over 20 years of experience in design, marketing and advertising, she’s a testament to creativity and leadership.


As a Storybrand Guide and BMS certified Business Coach, Sonia is dedicated to educating marketing managers and real estate professionals by demystifying the marketing processes. Her work with notable corporations like Frasers Property Australia, Brookfield Properties Australia, Ausbuild and Di Carlo Property Group highlights her expertise in marketing off-the-plan.

“We help you sell more land, townhomes, and apartments without feeling lost in your sales and marketing. You’ve put in so much work just to get to this stage, so don’t waste the effort now. You’re so close. We can help.”

Past project highlights
Tailored solutions
Commitment to excellence
Database of 1.6m
Top Gold Coast agents

Turn your vision into a legacy

To build a visionary luxury residential development, you need a strategy for pre-construction sales and marketing. We offer full-service solutions to help manage long lead times and pre-sale requirements, providing clarity and confidence. Download our capability statement to see how we’ve successfully navigated the luxury market and view our case studies.
 
Let us help you achieve your luxury off-the-plan success.

Full-service sales and marketing for property developers

By leveraging these services, property developers can navigate the complex marketing environment with confidence, achieve pre-sales targets efficiently and enhance overall project success.

Accelerate Pre-Sales with Targeted Lead Generation

Effective lead generation is crucial for pre-sales success. By focusing on high-quality leads, developers can reduce marketing costs while increasing buyer interest. This service ensures faster market entry for new projects, ultimately leading to quicker sales and construction start dates.

Reach out to us and let's make your project a reality

Send us your details through the form below, and let’s kickstart the collaboration that brings your dreams to life.

This field is for validation purposes and should be left unchanged.

Reach out to us and let's make your project a reality

Send us your details through the form below, and let’s kickstart the collaboration that brings your dreams to life.

This field is for validation purposes and should be left unchanged.